– Tuff Sissy & Co. Owner, Mat Joseph, Partners with Goorin Bros. Hat Shop to Host a Trunk Show and Silent Auction, Cocktail Reception and Live Broadcast of “A 1920s Pulp Adventure Radio Serial”, to Benefit Cancer Charity –

On Monday, June 20, 2011, from 7-10 PM, Tuff Sissy & Co., will host a live broadcast of “Tales of the Extraordinary”, a “1920s pulp adventure radio serial” performed by a cast of fully-costumed actors. The ticketed event, which serves as a benefit for Art of the Brain (UCLA Neuro-Oncology Program), will also include a cocktail reception, and trunk show and silent auction featuring the Melrose Avenue outpost of Goorin Bros. Hat Shop.

The Goorin Bros. installation at the June 20 event will reflect the aesthetic of the radio show’s era, as well as the décor of Tuff Sissy & Co.’s interior. The trunk show set-up will be a tangible “scene” in which guests can test-drive various Goorin Bros. hats.

The event will feature a hosted bar including vodka cocktails mixed with Dirty Sue Premium Olive Juice, O.N.E. Coconut Water, and sweets from the famous Magnolia Bakery. Those not in attendance at the June 20 event will be able to hear the radio show broadcast streamed live via the Internet.

Tuff Sissy & Co. was created by neighboring “Freak Chic Tattoo” (www.freakchictattoo.com) owner, Mat Joseph, and is meant to serve as a gallery and artist’s lair – a place for local tattoo artists and other talents to showcase their work, as well as mingle and share. Joseph’s motivation for the venue was to revive the Melrose art community and support both the local art movement as well as other community businesses, both old and new.

“We’re excited to host the talented cast of characters at this truly unique event, which will also raise funds for an extremely worthy cause. Our event partnership with the Melrose location of Goorin Bros. solidifies Tuff Sissy & Co.’s purpose, to strengthen the sense of community on the street, and to work together to give something back,” says Mat Joseph, owner and founder of both Freak Chic Tattoo and Tuff Sissy & Co., and tattoo and piercing industry veteran.

Tuff Sissy & Co. is located at 7367 Melrose Avenue, Los Angeles, CA, 90046 (between Fuller and Martel Avenues). Showtime is 7:30 PM, and tickets ($10.00 each) will be available for sale at the door. RSVPs/reservations are highly recommended, as space is limited. For more information about the June 20 event or to RSVP, please email1316: info@stilettomarketing.com.

About Tales of the Extraordinary

The year is 1926…and the Roaring twenties are in full swing, filled with excess and adventure. Wondrous new discoveries take place on a daily basis, be they of lost civilizations or miraculous super-science. Anything seems possible. In Tales of the Extraordinary, anything is possible. Ancient mysticism, robotic automatons, masked vigilantes, or a chimp who thinks he’s the Great Gatsby. Tales isn’t the way things were. It’s the way they should have been. For more information, please visit: www.emptysea.net/tote/index.html.

About Goorin Bros.

The legacy of Goorin Brothers is one that follows a timeless approach to the art of hat making. In its fourth generation of leadership Goorin Brothers continues the tradition of authentic family craftsmanship and is supported by a team of individuals who share the same passion for the cultural, artistic and hands on approach to this century old brand. Goorin offers timeless, classic styles with a unique flare and personality – hats that allow you to make a statement without having to say a word. For more information, please visit: www.goorin.com.

About Art of the Brain

Art of the Brain at the UCLA Foundation is a non-profit organization. Under the direction of Dr. Timothy Cloughesy, our mission is to raise money for the UCLA Neuro-Oncology Program’s brain cancer research, to raise public awareness of this deadly disease, and spotlight the talent, strength and courage of our brain cancer patients. Art of the Brain is a patient-driven organization, celebrating art for those who have confronted brain cancer, either through their own experience or through a family member or friend. Since its inception in 2000, Art of the Brain and the UCLA Neuro-Oncology Program has successfully garnered more than $2.1 million for brain cancer research. For more information, please visit: www.artofthebrain.org.